With the growing number of communication channels, from online to Video on Demand, to social media, audiences are becoming increasingly fragmented. The growing number of devices vying for our attention reduces individual reach and effectiveness of brand messaging. OOH remains a key medium that surrounds audiences in their everyday environment. It can reach them while they are close to the point of sale, and when they are more receptive and are less distracted by other media.
Sophisticated OOH audience measurement systems around the world such as Route in the UK, consistently demonstrate how the time consumers are exposed to out-of-home advertising matches closely that of TV and greater than other major media.
CONSUMERS ON THE MOVE. Be where your audience is.
Growing urbanisation means OOH is becoming a more prominent medium for more people. As people spend more and more time outside their home and office, OOH increasingly is the channel that allows brands the opportunity to reach a mass audience rapidly and consistently.
Evolving targeting technologies within OOH allow brands to communicate relevant messaging to relevant audiences in a more engaging and contextual way. Whether increasing overall awareness or targeting defined audiences, OOH allows brands to communicate directly to consumers more effectively with reliable accountability and to achieve higher ROI.
NEW OOH TECHNOLOGIES. Pioneering innovation within new media.
For over 50 years, JCDecaux has been at the forefront of innovation within the medium; providing inventive, effective and accountable brand communication. We are committed to constantly push the boundaries of OOH delivering a medium that is engaging, accountable, and is a relevant part of everyday urban life.
With the increased deployment of digital technology in the out-of-home space, digital OOH (DOOH) is predicted to grow by over 13% between 2014 and 2019*. JCDecaux continues to focus on digitising more OOH spaces, making the medium more responsive and flexible and allowing advertisers to benefit from shorter lead times and providing relevant, contextual content for their audiences.
Dynamic, data-led DOOH campaigns allow brands to offer highly relevant messaging, contextualised to audience, time and place. With the high accessibility and effectiveness of dynamically targeted campaigns, JCDecaux’s vision is to facilitate dynamic content for all digital campaigns in the future.